Three protocols for facilitating Africa’s creativity

Three protocols for facilitating Africa's creativity


A how-to guide to stimulate Africa’s creativity through urbanism and public art.

An African-lead conceptualization session of how urbanism and public art can be used to stimulate the continent’s creativity. Creativity is said to be the new money in the Fourth Industrial Revolution. The newly ratified AfCTFA has designed its three protocols to facilitate, enhance and protect creativity. This active session will connect leaders in heterogenous fields across the continent to come together and imagine the possibilities of a human-centered urban design through public art to facilitate Africa’s social and economic development.


Un guide pratique pour stimuler la créativité de l’Afrique par l’urbanisme et l’art public.

Une session de conceptualisation dirigée par l’Afrique sur la façon dont l’urbanisme et l’art public peuvent être utilisés pour stimuler la créativité du continent. La créativité est considérée comme la nouvelle monnaie de la quatrième révolution industrielle. L’AfCTFA, récemment ratifiée, a conçu ses trois protocoles pour faciliter, améliorer et protéger la créativité. Cette session active permettra aux leaders de domaines hétérogènes à travers le continent de se réunir et d’imaginer les possibilités d’un design urbain centré sur l’homme à travers l’art public pour faciliter le développement social et économique de l’Afrique.


Host: Baz-Art

Tendaiishe Chitima

Independent artist and conceptualizer

Dr Joy Kategekwa

Strategic Adviser to the Assistant Administrator and Regional Director, United Nations Development Programme (UNDP)

Dr Adewumi Kehinde Christopher

 Curator-in-Chief and Co-founder of NowExpressions

Carla Ferreira

Fundraising Manager for Baz-Art

Session Summary

In this session we have seen that we need to light up the creativity in Africa as the population is young and full of creatives ideas. The time has come to create a coherent narrative. There are mental barriers that need to overdose. We need to explore creativity in urbanisme and include art in certain sectors such as the public sector. For that the governement need to be supportive. There is a need to formalize the sector to ensure protection for artists. There is a lot of exploitation that existe because of informality. This indecent working conditions need to be change to a formal sector. Art and creativity have the ability to shape perception, there are an explosure on education and communication. It helps building the identity of communities. It is time to make a revolution of made in Africa.

The session concluded by reiterating that through creativity, resilience, participation and agency, we will not only be able to learn and imagine future possibilities, but more importantly act to ensure sustainability in Africa.